Hello!
I'm Ana, a human-centric designer passionate about improving/creating experiences that are accessible, inclusive and positively impact lives.
I believe that understanding people's needs and behaviours is crucial to create and enable solutions that truly resonate for users and the business.
How we can collaborate
A human-centric and strategic approach to design better ways of living
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Service design
Zoom in into your customer experience to uncover their pain points and business opportunities; zoom out into your organisation to optimise resources and improve your services, products, processes and employee experience.
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User research
Better understand your customer and how they interact with your service/product through qualitative and quantitative research, to uncover their needs, discover opportunities and co-create competitive business strategies/solutions.
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Systems thinking
A deeper dive and understanding of the context to simplify and act on complex scenarios. Collaboratively, we bring together the different elements and parts involved in the process, mapping their interactions to discover new opportunities and drive positive impact.